Extraordinary downtowns don’t simply happen.

Great downtowns are cultivated by people who care deeply about the economic, environmental, and cultural sustainability of their communities. Our goal is to create and maintain a thriving community in Santa Barbara to enhance the overall well-being and quality of life for those who work, live, and visit here.

Our Economic Development program uses a data-driven approach to help stimulate local economic investment, retain, and support local businesses, diversify business ownership in the region, attract and incubate new organizations, and foster local job creation through entrepreneurship.

Let’s work together to grow our diverse and vibrant city!